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Culture of Fit

ABOUT THE PROJECT

Project Overview

Culture Of Fit brings our corporate fitness and mind and body experiences directly to your employees within your office space. By making fitness and meditation more accessible, our programs allow your employees to reap the health benefits as well as help create camaraderie in the workplace. We are an unprecedented, single nationwide vendor solution – designing and infusing our fun, dynamic and effective programs into your company to instill a custom culture of fit at each of your locations. We host your classes onsite in areas such as a conference room, break room, lobby, cafeteria, corporate gym, or we go outdoors nearby. We support you with full program management, instructor staffing, marketing, enrollment, incentives, and wellness and engagement reporting.

My Role

Research

Competitor analysis, create project plan, discuss MVP, design team organization.

UX Design

Collaborate with B. analysis team, Create user flows, information architecture sketches and wireframes.

Design System

Worked with the team to maintain the design system, update the assets with the new behaviors UI elements.

UI Design

Low / High fidelity prototypes, interactive mockups, presentations to stakeholders.

RESEARCH

Target Audience

Employees of corporations and organizations Age range 25-65, primarily female (currently with onsite classes) Technology experience ranges from low to high

UX PROCESS

Information Architecture

RESEARCH

User Persona

Jen Fredrick

(45 Years old - Nurse)

Story

I don't work out at all, wish I can but I'm busy all the time and don't have time to work out the morning before I leave my house

Frustrations

Time is my biggest issue and also motivation, I need someone to push me to do work out.

Wants and Needs

Someone or group of people to motivate me also I need to find sometime to do work out during the day.

Nadine David

(34 Years old - Software Engineer)

Story

I sit on a chair most of my day, I work out maybe once a week, wish I can do more but I couldn't I'm so busy with the kids and work

Frustrations

Time is my first frustration, wish I can work out and hang out more but don't have time

Wants and Needs

I need to find a solution where I can work out in a regular basis

Christine Jackson

(28 Years old - Accountant)

Story

I work out 3 times a week, I usually work out early in the morning at home before I take off to the office.

Frustrations

Sometimes I don't have enough time to work out in the morning and I really get frustrated.

Wants and Needs

If I can find a way to work out at night or maybe at the office but don't why, this will be awesome.

ux process

Wireframes

UI DESIGN

High Fidelity Prototypes

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