ABOUT THE PROJECT
Project Overview
Culture Of Fit brings our corporate fitness and mind and body experiences directly to your employees within your office space. By making fitness and meditation more accessible, our programs allow your employees to reap the health benefits as well as help create camaraderie in the workplace. We are an unprecedented, single nationwide vendor solution – designing and infusing our fun, dynamic and effective programs into your company to instill a custom culture of fit at each of your locations. We host your classes onsite in areas such as a conference room, break room, lobby, cafeteria, corporate gym, or we go outdoors nearby. We support you with full program management, instructor staffing, marketing, enrollment, incentives, and wellness and engagement reporting.
My Role
Research
Competitor analysis, create project plan, discuss MVP, design team organization.
UX Design
Collaborate with B. analysis team, Create user flows, information architecture sketches and wireframes.
Design System
Worked with the team to maintain the design system, update the assets with the new behaviors UI elements.
UI Design
Low / High fidelity prototypes, interactive mockups, presentations to stakeholders.
RESEARCH
Target Audience
Employees of corporations and organizations Age range 25-65, primarily female (currently with onsite classes) Technology experience ranges from low to high