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ABOUT THE PROJECT
Project Overview
Culture Of Fit brings our corporate fitness and mind and body experiences directly to your employees within your office space. By making fitness and meditation more accessible, our programs allow your employees to reap the health benefits as well as help create camaraderie in the workplace. We are an unprecedented, single nationwide vendor solution – designing and infusing our fun, dynamic and effective programs into your company to instill a custom culture of fit at each of your locations. We host your classes onsite in areas such as a conference room, break room, lobby, cafeteria, corporate gym, or we go outdoors nearby. We support you with full program management, instructor staffing, marketing, enrollment, incentives, and wellness and engagement reporting.
My Role
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Research
Competitor analysis, create project plan, discuss MVP, design team organization.
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UX Design
Collaborate with B. analysis team, Create user flows, information architecture sketches and wireframes.
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Design System
Worked with the team to maintain the design system, update the assets with the new behaviors UI elements.
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UI Design
Low / High fidelity prototypes, interactive mockups, presentations to stakeholders.
RESEARCH
Target Audience
Employees of corporations and organizations Age range 25-65, primarily female (currently with onsite classes) Technology experience ranges from low to high
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UX PROCESS
Information Architecture
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RESEARCH
User Persona
Jen Fredrick
(45 Years old - Nurse)
Story
I don't work out at all, wish I can but I'm busy all the time and don't have time to work out the morning before I leave my house
Frustrations
Time is my biggest issue and also motivation, I need someone to push me to do work out.
Wants and Needs
Someone or group of people to motivate me also I need to find sometime to do work out during the day.
Nadine David
(34 Years old - Software Engineer)
Story
I sit on a chair most of my day, I work out maybe once a week, wish I can do more but I couldn't I'm so busy with the kids and work
Frustrations
Time is my first frustration, wish I can work out and hang out more but don't have time
Wants and Needs
I need to find a solution where I can work out in a regular basis
Christine Jackson
(28 Years old - Accountant)
Story
I work out 3 times a week, I usually work out early in the morning at home before I take off to the office.
Frustrations
Sometimes I don't have enough time to work out in the morning and I really get frustrated.
Wants and Needs
If I can find a way to work out at night or maybe at the office but don't why, this will be awesome.
ux process
Wireframes
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UI DESIGN
High Fidelity Prototypes
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